GARDEN-TO-GO
GARDEN-TO-GO
GARDEN-TO-GO
GARDEN-TO-GO
Garden-to-go faced a decline in users due to frustration over lack of personalization for allergies and dietary requirements. To solve this, I designed an inclusive menu and delivery app, integrating features that accommodate user allergies and dietary preferences, ensuring a personalized and seamless experience for every customer
Garden-to-go faced a decline in users due to frustration over lack of personalization for allergies and dietary requirements. To solve this, I designed an inclusive menu and delivery app, integrating features that accommodate user allergies and dietary preferences, ensuring a personalized and seamless experience for every customer
PROBLEM
PROBLEM
Garden-to-go has been experiencing a decline in the number of users. Based on the user interviews, users with specific allergies and dietary requirements feel frustrated not being able to personalise their dietary preferences inside the app. To address this issue the goal was to design an app to not only address the decline in user numbers but also proactively cater to specific dietary needs and preferences, thereby enhancing overall user engagement
Garden-to-go has been experiencing a decline in the number of users. Based on the user interviews, users with specific allergies and dietary requirements feel frustrated not being able to personalise their dietary preferences inside the app. To address this issue the goal was to design an app to not only address the decline in user numbers but also proactively cater to specific dietary needs and preferences, thereby enhancing overall user engagement
Garden-to-go has been experiencing a decline in the number of users. Based on the user interviews, users with specific allergies and dietary requirements feel frustrated not being able to personalise their dietary preferences inside the app. To address this issue the goal was to design an app to not only address the decline in user numbers but also proactively cater to specific dietary needs and preferences, thereby enhancing overall user engagement
Garden-to-go has been experiencing a decline in the number of users. Based on the user interviews, users with specific allergies and dietary requirements feel frustrated not being able to personalise their dietary preferences inside the app. To address this issue the goal was to design an app to not only address the decline in user numbers but also proactively cater to specific dietary needs and preferences, thereby enhancing overall user engagement
SOLUTION
SOLUTION
Prioritise accessibility and inclusivity by integrating features to address and accommodate user allergies
Prioritise accessibility and inclusivity by integrating features to address and accommodate user allergies
Prioritise accessibility and inclusivity by integrating features to address and accommodate user allergies
Prioritise accessibility and inclusivity by integrating features to address and accommodate user allergies
User Research
User Research
For Garden-to-go, qualitative user interviews were conducted to delve deeply into user experiences, capturing insights about their needs, feelings and pain points. This approach provided valuable, user-centric data to shape a more refined and effective design strategy
For Garden-to-go, qualitative user interviews were conducted to delve deeply into user experiences, capturing insights about their needs, feelings and pain points. This approach provided valuable, user-centric data to shape a more refined and effective design strategy
For Garden-to-go, qualitative user interviews were conducted to delve deeply into user experiences, capturing insights about their needs, feelings and pain points. This approach provided valuable, user-centric data to shape a more refined and effective design strategy
For Garden-to-go, qualitative user interviews were conducted to delve deeply into user experiences, capturing insights about their needs, feelings and pain points. This approach provided valuable, user-centric data to shape a more refined and effective design strategy
Key findings
Key findings
6 out of 10 participants expressed interest in features that allow them to customise meals / use filters based on his specific dietary needs
6 out of 10 participants expressed interest in features that allow them to customise meals / use filters based on his specific dietary needs
6 out of 10 participants expressed interest in features that allow them to customise meals / use filters based on his specific dietary needs
6 out of 10 participants expressed interest in features that allow them to customise meals / use filters based on his specific dietary needs
I have designed a seamless flow that takes into account the user's journey from opening the app to placing and completing an order
I have designed a seamless flow that takes into account the user's journey from opening the app to placing and completing an order
I have designed a seamless flow that takes into account the user's journey from opening the app to placing and completing an order
I have designed a seamless flow that takes into account the user's journey from opening the app to placing and completing an order
I've integrated robust allergen filters and features such as "For You" to set up food preferences and assist users with allergies and special diets in quickly identifying safe meal options, reducing decision time
I've integrated robust allergen filters and features such as "For You" to set up food preferences and assist users with allergies and special diets in quickly identifying safe meal options, reducing decision time
I've integrated robust allergen filters and features such as "For You" to set up food preferences and assist users with allergies and special diets in quickly identifying safe meal options, reducing decision time
I've integrated robust allergen filters and features such as "For You" to set up food preferences and assist users with allergies and special diets in quickly identifying safe meal options, reducing decision time
Usability study finding 1
Usability study finding 1
Some participants were confused by feature names like "My Favourites" and "My Tastes" and needed clearer item filtering options
Some participants were confused by feature names like "My Favourites" and "My Tastes" and needed clearer item filtering options
Some participants were confused by feature names like "My Favourites" and "My Tastes" and needed clearer item filtering options
Some participants were confused by feature names like "My Favourites" and "My Tastes" and needed clearer item filtering options
Usability study finding 2
Usability study finding 2
Additionally, users expressed a desire to set and view their food preferences directly from the Home Page
Additionally, users expressed a desire to set and view their food preferences directly from the Home Page
Additionally, users expressed a desire to set and view their food preferences directly from the Home Page
Additionally, users expressed a desire to set and view their food preferences directly from the Home Page
“For you” feature
“For you” feature
“For you” feature
“For you” feature
By setting their food preferences, users will see personalised item suggestions on the homepage, displayed above the main menu
By setting their food preferences, users will see personalised item suggestions on the homepage, displayed above the main menu
By setting their food preferences, users will see personalised item suggestions on the homepage, displayed above the main menu
By setting their food preferences, users will see personalised item suggestions on the homepage, displayed above the main menu
Placing Order Flow
Placing Order Flow
Placing Order Flow
Placing Order Flow
When a user clicks on an item card, it smoothly slides open, with specific ingredients and compounds highlighted to provide more detailed information about the food.
At checkout, users can toggle "cook based on my food preferences" and add a note with any additional instructions for the restaurant
When a user clicks on an item card, it smoothly slides open, with specific ingredients and compounds highlighted to provide more detailed information about the food.
At checkout, users can toggle "cook based on my food preferences" and add a note with any additional instructions for the restaurant
When a user clicks on an item card, it smoothly slides open, with specific ingredients and compounds highlighted to provide more detailed information about the food.
At checkout, users can toggle "cook based on my food preferences" and add a note with any additional instructions for the restaurant
When a user clicks on an item card, it smoothly slides open, with specific ingredients and compounds highlighted to provide more detailed information about the food.
At checkout, users can toggle "cook based on my food preferences" and add a note with any additional instructions for the restaurant
Smart Search
Smart Search
Smart Search
Smart Search
The smart search feature enables users to filter items by multiple categories, providing tailored options that align with their specific dietary preferences. This allows for a more personalised search experience, ensuring that users quickly find items that match their needs
The smart search feature enables users to filter items by multiple categories, providing tailored options that align with their specific dietary preferences. This allows for a more personalised search experience, ensuring that users quickly find items that match their needs
The smart search feature enables users to filter items by multiple categories, providing tailored options that align with their specific dietary preferences. This allows for a more personalised search experience, ensuring that users quickly find items that match their needs
The smart search feature enables users to filter items by multiple categories, providing tailored options that align with their specific dietary preferences. This allows for a more personalised search experience, ensuring that users quickly find items that match their needs
before
after
before
after
outcomes
outcomes
8/10
8/10
8/10
8/10
participants with food allergies found that the updated features met their goals
participants with food allergies found that the updated features met their goals
participants with food allergies found that the updated features met their goals
participants with food allergies found that the updated features met their goals
by
by
25%
25%
25%
25%
increased user satisfaction & It became easier for all users to find their perfect meals without spending a lot of time of scrolling and searching
increased user satisfaction & It became easier for all users to find their perfect meals without spending a lot of time of scrolling and searching
increased user satisfaction & It became easier for all users to find their perfect meals without spending a lot of time of scrolling and searching
increased user satisfaction & It became easier for all users to find their perfect meals without spending a lot of time of scrolling and searching
Learning
Learning
The more accessible and inclusive a product is, the broader its reach to users
The more accessible and inclusive a product is, the broader its reach to users
The more accessible and inclusive a product is, the broader its reach to users
The more accessible and inclusive a product is, the broader its reach to users
©2024 Alina Ulybina. All Rights Reserved
©2024 Alina Ulybina. All Rights Reserved